Quantitative research.

» Research of markets;
» Research of customers;
» Retail trade research;
» Advertising research.

Qualitative research.

» Deep interviews;

» Focus groups:

› Placing of questions for quantitative
research;
› Business-to-business interviews;
› Pre-test of advertising materials;
› Blind product test;
› New pack evaluation;
› Projective methods (associating
tests, sentence completion, drawing
techniques).

» Hall test, shop test, home test;

» Mystery shopping;

Research program.

» Methodology devise, optimal random sampling
calculation;
» Diagnostic research performance, collection of
primary research information;
» Devise of interview materials;
» Copying of the interview materials;
» Random sampling arrangement and implementation;
» Statistical data processing;
» Analysis of collected information;
» Compiling of report and presenting results.

Marketing services.

» Market auditing of companies;
» Devise and registration of trade marks;
» Evaluation of trade zones, merchandising;
» Promotion activities;
» Direct mail of advertising materials.